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Advertising - Demographics
Every new member at Bedford and Associates Research Group is
asked to complete a demographic questionnaire. Because this survey is not
linked to members personal files in any way, the odds of embellishment are
significantly reduced. This unique and honest window into the
"profile" of an average Bedford and Associates member reveals some
startling facts.
- Target the Most Affluent Addresses in the United States
and Every Other Corner of the Globe
More than 62 percent answered that their country of origin was United States
and Canada, followed by 16 percent from continental Europe (Spain,
Switzerland, Netherlands, Monaco, Germany), 11 percent from the Middle East
(Israel, Lebanon, Saudi Arabia, Iran, Egypt), 7 percent from the Far
East (Japan, China, Singapore), 4 percent from South America and 1 percent
from Australia.
More than 62 percent answered that their country of origin was United States
and Canada, followed by 16 percent from continental Europe (Spain,
Switzerland, Netherlands, Monaco, Germany), 11 percent from the Middle East
(Israel, Lebanon, Saudi Arabia, Iran, Egypt), 7 percent from the Far
East (Japan, China, Singapore), 4 percent from South America and 1 percent
from Australia.
- Household Income Twice the
Average
More than 80 percent of respondents told us that their household income
was greater than $150,000. More than 15 percent had household incomes
above $200,000.
- Experienced Investors
Our survey revealed that 71 percent of respondents
considered themselves to be experienced and more than 43 percent made
more than 10 trades per month.
- Self-Directed Investors
Investors comfortable making their own decisions are better
consumers. More than 81 percent of survey respondents suggested that
they were comfortable making their own investment decisions.
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© 2001 Bedford & Associates Research Group Inc.