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Home > Education > Using Options > Basic Strategies > Bullish Strategies > Buying Calls
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Monday October 06, 2008
buying calls selling puts


Basic Strategies for Options - Buying Calls


Buying a call option gives the holder the right, but not the obligation to buy a specified underlying security at a specified price for a fixed period of time. There are two very good reasons why an investor would chose to buy a call option.

Participate in an Anticipated Rally

The right to buy a security at a fixed price can be a very valuable right if the underlying stock price is rising. Remember that one of the principle benefits of options is leverage. By fixing the price to be paid for the underlying security the option buyer gains tremendous leverage.

Let's return to our example featuring IBM Corp. (IBM). We will assume that IBM is trading at $100 and the IBM November 100 call is trading for premium of $2. If an investor is bullish for IBM she may decide to buy this at-the-money call option. Her out of pocket cost is $200 but she now controls 100 shares of IBM for a fixed period of time.

Let's also assume that she is correct about the direction of the stock price and during the life of her option contract IBM rallies to $105. The right to buy IBM common stock at $100 is suddenly more valuable, the IBM November 100 call has moved from being at-the-money to in-the-money, the option increases to $5.

Our astute investor can now do one of two things to realize her well-deserved profit.

1. Exercise her option and buy 100 shares of IBM common stock for $100 per share for a capital outlay of $10,000 and simultaneously sell 100 shares of IBM in the market at $105 for net proceeds of $10,500. If we subtract her cost for the IBM November 100 calls ($200) she earns a tidy profit of $300.

2. Sell the IBM November 100 call in the open market. The option is now in the money and should command at least $5 per contract or $500. If we subtract the initial cost of the contract ($200) she earns a profit of $300, or a gain of 150 percent on the original modest investment.

As you can see, it makes little sense for our investor to exercise her right to acquire the common stock at $100 unless she wishes to hold a position in IBM common stock after the expiration. Exercising the option would incur a commission cost and put her modest profit at risk.

If our investor is incorrect about the direction of IBM common stock her option is likely to decline to zero resulting in a 100 percent loss of investment.

Hedge a Short Position

Short selling common stock is the practice of selling a borrowed stock in the open market in anticipation of having the opportunity to buy back the common stock later at a lower price. An investor might take such action when he believes the common stock is likely to decline significantly.

Here is the rub, short selling requires a margin account and margin calls may occur if the common stock rises in price. The investor will be forced to either deposit additional funds to cover the margin call or liquidate the short position.

Buying a call option gives the short seller greater flexibility and protects against losses. Consider this example.

Our short seller is certain that IBM Corp. (IBM) common stock is likely to fall significantly in price so he borrows 100 shares and sells this position in the open market at the current price of $105. The proceeds of this sale are $10,500. This money is deposited in this account. To protect this position our short seller decides it would be a very good idea to buy a call option as protection. He buys one IBM November 105 call for a premium of $2 for a cost of $200. Now let's run through the possibilities.

1. If our short seller is correct and IBM common stock sinks to a price of $90 by the expiration date of his call option this position becomes worthless – after all the right to buy IBM common stock at $105 will not find many buyers when the stock can be bought in the open market at $90. His short position in IBM is now $15 in his favor, a tidy profit. At this point he may choose to collapse the entire strategy and yield a profit of $1300 ($10,500 proceeds for the short sale less the cost of the IBM November 105 calls ($200) less the cost of buying IBM common stock at $90 ($9,000)).

2. Our short seller is dead wrong and IBM common stock rallies to a price of $115. This is not good because our short seller was hoping to buy back IBM common stock at a lower price. The short position is now unprofitable by $10 or $1,000 so it was a good thing he bought that IBM November 105 calls as insurance against a potential rise in price. Our short seller exercises his right to buy IBM common stock at $105 to cover his wayward short position and realizes a net loss of just $200 ($10,500 proceeds for the short sale less the cost of the IBM November 105 calls ($200) less the cost of buying IBM common stock at $105 ($10,500)). By using options to hedge his short position our short seller limited his loss to the cost of the premium paid versus a potential loss of $1,000 without the option strategy.

The maximum potential loss in this strategy is limited to the cost of the call plus the difference, if any, between the call strike price and the price received for the short stock. It is noteworthy that profits are also decreased by the cost of the call.

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